Byron Gordon, SEO-PR, interviews Guillaume Bouchard, CEO, NVI, about the SEO challenges faced by search marketers in Quebec. Guillaume describes the challenges for search marketers in Quebec, in particular, because of the two languages spoken, English and French. Guillaume discusses the value for businesses who wish to market in Quebec of scoring a .ca domain. This is because of the way Google ranks its Web pages. But just as important, Guillaume stresses, is where the links are coming from and Google.com is not the same in Canada as it is the United States. Guillaume concludes about the importance of knowing the French language as used by the local Quebecois to effectively market your product. More information at: http://www.nvisolutions.com/
Duration : 0:4:57
Byron Gordon, SEO-PR, interviews Stacey Jarvis, Search Lead, Consumer & Online, Microsoft Canada about the state of search today. Stacey first gives a brief overview of search, starting from the days of text-base content to today’s explosion of multimedia, including video, music, audio, deep links, etc…But search user satisfaction hasn’t evolved in the way marketers expected. Stacey says there needs to be a better way to search. According to Stacey, 1 in 4 search queries are actually satisfied. Users are spending 25% of all of their queries on refining their queries. More than 50% of online sessions consist of users spending more than 30+ minutes online. Stacey makes the point that most users don’t have the time to spend excessive amounts of time online to find what they are searching for. Only 9% of all queries take less than 3 minutes to complete. 66% of search users are making decisions in key areas of their lives. Stacey also mentions that more than 60% of Canadians are using multiple search engines. Stacey concludes with the advent of Microsoft’s latest entry into the world of search, bing!